What On Earth Is Third Wave Water?

A man scoops water out of a river with a cup

  …there was one common variable.  The water. Have you ever thought about the water that you use to brew your coffee?  Considering that water makes up about 98% of a cup of coffee, it’s a little surprising that most of us don’t give water a second thought. Some of us head to the faucet, some […]

3 Reasons Why Coffee Is The Perfect Gift!

Pouring a flower design into a cup a coffee

While expressing his frustration with choosing a birthday gift for his wife, a friend of mine once mused that he didn’t understand why adults buy each other gifts. He couldn’t grasp the point of two adults exchanging gifts that were essentially of equal value. ” ‘Here’s your gift, now give me mine.’  I don’t get […]

Office Coffee Evolution

Work computer with coffee nearby

The funny thing with evolution is that sometimes things stagnate, and sometimes they, well… evolve. Not long ago, I wrote a post about how my morning cup of coffee had evolved over the years.  The funny thing with evolution is that sometimes things stagnate, and sometimes they, well… evolve. I recently transferred to my firm’s […]

The Evolution of My Morning Cup at the Office

The Evolution of My Morning Cup at the Office At the risk of revealing my age, coffee has been a standard part of my morning for more than 20 years.  For most of the last 15 years, my weekday coffee routine went essentially unchanged.  I would arrive at the office, walk hazily down the hallway […]

Alex Visits the University of Dayton

I had the pleasure of going to the University of Dayton (U.D.) to speak to an undergraduate retail marketing class last Thursday.  Professor Serdar Durmusoglu asked me to speak about our start-up and explain how I got involved with the business. It was a great opportunity to spread the word about The Wright Cup, and it […]