Alex’s odyssey with coffee started in 2012, when he found myself working in a coffee shop. He started with the frozen sugar drinks, which made him feel like one of the “cool kids” for being a coffee drinker. However, when he realized how unhealthy they were, he switched to the Americano and discovered how amazing black coffee could taste! Eventually, the coffee shop where he worked was acquired by Peet’s Coffee & Tea. It was with Pete’s that he learned everything about coffee, starting with the plant, and going all the way to the cup. Alex wanted to try everything, so found himself thrilled every time a new coffee arrived. He was blown away by the amazing flavors, and completely fell in love with coffee. Today, one of Alex’s great pleasures is watching people enjoy coffee that he’s crafted.